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商业书籍

PANIC : STORY OF MODERN FINANCIAL INSANITY

Author: Michael Lewis


A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe.

When it comes to markets, the first deadly sin is greed. Michael Lewis is our jungle guide through five of the most violent and costly upheavals in recent financial history: the crash of '87, the Russian default (and the subsequent collapse of Long-Term Capital Management), the Asian currency crisis of 1999, the Internet bubble, and the current sub-prime mortgage disaster. With his trademark humor and brilliant anecdotes, Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and then, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience.

As he proved in Liar's Poker, The New New Thing, and Moneyball, Lewis is without peer in his understanding of market forces and human foibles. He is also, arguably, the funniest serious writer in America.

THE INTELLIGENT INVESTOR

Author: Benjamin Graham


This classic text is annotated to update Graham's timeless wisdom for today's market conditions...

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

THE FUTURE OF MANAGEMENT

Author: Gary Hamel


What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation - new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In "The Future of Management", Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success. To thrive in the future, companies must reinvent management.Hamel explains how to turn your company into a serial management innovator, revealing: the make-or-break challenges that will determine competitive success in an age of relentless, head-snapping change; the toxic effects of traditional management beliefs; the unconventional management practices generating breakthrough results in 'modern management pioneers'; the radical principles that will need to become part of every company's 'management DNA'; and, the steps your company can take now to build your 'management advantage'. Practical and profound, "The Future of Management" features examples from Google, W.L. Gore, Whole Foods, IBM, Samsung, Best Buy, and other blue-ribbon management innovators.

SUCCESS BUILT TO LAST

Author: Jerry Porras, Stewart Emery and Mark Thompson


The phenomenal follow-up to the bestselling Built to Last.

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your career and your life. That’s what Jerry Porras, Stewart Emery, and Mark Thompson—leading thinkers in organizational development and self- improvement has done in Success Built to Last. Two hundred remarkable human beings from around the world are included, notably:

•  Jeff Bezos, founder and CEO, Amazon.com
•  Warren Buffett
•  Bill Clinton
•  Frances Hesselbein, former CEO, Girl Scouts of America
•  Maya Angelou
•  Bill Gates

Each share how he or she harvested victories, learned from failures, and found the courage to be true to their passions. By following a set of simple principles culled from these inspiring interviews, readers can transform their business and personal lives—and discover the true meaning of success.

THE EXTREME FUTURE

Author: James Canton


A renowned global futurist prepares businesses and individuals for the radical changes on the horizon.

An advisor to three presidents spanning over thirty years, Dr. James Canton identifies probable outcomes and future trends in business, technology, environment, terrorism, population, and medicine to help companies and individuals prepare for the coming complex and volatile global changes, including:

•  How climate change and energy trends will reshape the planet
•  How astounding medicine trends will enhance people’s lives
•  How the rise of China will bring on a new global power struggle

In the tradition of Future Shock, Megatrends, and The Tipping Point, Extreme Future is the essential forecasting handbook for navigating the twenty-first century.

THE DRAGON AND THE ELEPHANT

Author: David Smith


The rise of China and India will be the outstanding development of the 21st century, raising fundamental questions about both the structure of the world economy and the balance of global geopolitical power.

Will China still be a repressive and undemocratic regime, embracing free market economics but only when it suits? How aggressive a superpower will it be? And what about India, whose huge and growing population and economic prospects appear to guarantee prosperity? David Smith analyses the ways in which the world is tilting rapidly Eastwards, and examines all the implications of the shift in global power to Beijing, Delhi and Washington – a shift that will creep up on us before we know it.

FOOLED BY RANDOMNESS

Author: Nassim Nicholas Taleb


Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan–has written a modern classic that turns on its head what we believe about luck and skill.

This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives.

The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world’s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness.

WHATEVER YOU THINK , THINK OPPOSITE

Author: Paul Arden


There have been many books written on good business practice.

All eminently sensible. All based on logic, common sense and good manners.

Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently.

To think differently you have to think illogically.

Whatever You Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

THE ELEPHANT AND THE DRAGON

Author: Robyn Meredith


In the streets of India, camels pull carts loaded with construction materials and monkeys race across roads, dodging cars. In China, men in Mao jackets pedal bicycles along newly built motorways, past skyscrapers sprouting like bamboo. Yet exotic India is as near as the voice answering the telephone from a call-centre. Communist China is as close as the nearest department store, its shelves full of goods made in Chinese factories.Not since the United States rose to prominence a century ago have we seen such tectonic shifts in global power; but India and China are vastly different nations, with opposing economic and political strategies -strategies we must understand in order to survive in the new global economy. "The Elephant and the Dragon" tells how these two Asian nations, each with more than a billion people, have spurred a new "gold rush" and what this will mean for the rest of the world.

NEW VENTURE CREATION

Author: Jeffry A Timmons, Stephen Spinelli


New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field—rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way—through text, case studies and hands-on exercises—students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.

BLUE OCEAN STRATEGY

Author: W. Chan Kim, Renée Mauborgne


Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded marketplace.

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe for growth. And the business world has caught on- companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold worldwide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

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